Agricultural Greenwashing: When Sustainability Exists Only on Paper

In recent years, the word “sustainability” has become omnipresent.From food labels to corporate websites, everything seems to be green, natural, or low-impact.But behind this rush to appear sustainable lies a more complex truth: not all “green” practices are genuinely sustainable. This is the phenomenon known as greenwashing — the misleading or superficial communication of environmental …

PSN and PSRN: Funding Innovation and Environmental Transition in Italian Wheat Production

Behind every hectare of sustainable wheat lies a complex system of policies, strategies, and funding instruments that make change possible.Within the new Common Agricultural Policy (CAP) 2023–2027, two acronyms are central to Italy’s ecological and technological transformation: PSN and PSRN. They play different but complementary roles — the first plans, the second finances.Together, they shape …

Regenerative Agriculture in the New CAP: From Concept to Practice

In recent years, a single word has moved from research papers to European agricultural policies: regeneration.No longer just sustaining the land, but restoring its health.This is the essence of regenerative agriculture — an approach that integrates ecology, economy, and innovation to rebuild soil fertility, biodiversity, and resilience. The new Common Agricultural Policy (CAP) 2023–2027 officially …

The European Green Deal and Cereal Production: What Changes for Farmers

When the European Commission launched the Green Deal in 2019, it posed a fundamental question: How can Europe grow without exhausting its natural foundations?Since then, every sector — energy, transport, industry, and agriculture — has been called to reduce emissions, restore ecosystems, and rethink its production models. For agriculture, and especially for wheat, this transformation …

Eco-Schemes and Cereal Sustainability: Opportunities and Challenges in Italy’s CAP Strategic Plan 2023–2027

In the new Common Agricultural Policy (CAP) 2023–2027, three words define the European agricultural vision: environment, climate, biodiversity.For the first time, farmers are rewarded not only for how much they produce, but also for how they produce.At the heart of this shift are the eco-schemes — voluntary measures that provide additional payments to farmers who …

The Future of Wheat: Scenarios Between Sustainability and Technology

For more than ten thousand years, wheat has walked alongside humankind.It was the foundation of the first civilizations, fueled empires and wars, and still provides about 20% of global calories.But the challenge of the coming decades is not just to produce more wheat — it is to grow it better on a planet facing climate …

Wheat and Food Security: Between Availability and Access

Wheat is much more than a crop — it is a symbol of stability.For thousands of years, it has accompanied humanity as a sign of nourishment, peace, and prosperity.Yet behind its apparent abundance lies a deeper challenge: producing wheat does not automatically mean feeding everyone. Food security depends not only on how much wheat is …

Women and Wheat: The Female Role in Cereal Supply Chains

Behind every wheat spike lies a web of hands, knowledge, and choices — and increasingly, those hands are female.From the sowing field to the research lab, and from small farms to cooperative boards, women are reshaping the face of the wheat sector: not only as producers, but as innovators and guardians of sustainability. An Invisible …

Wheat and Planetary Health: Ecological Footprint and Solutions

Eating bread, pasta, or biscuits is an everyday act. Yet behind every grain of wheat lies a long chain of processes that leave an environmental trace — from irrigation water and fertilizers to machinery, milling, and transport.Understanding the ecological footprint of wheat does not mean blaming farmers or consumers, but learning how to make the …

Wheat and Soil: A Fragile Balance

Soil is the living skin of the planet. Within just a few centimeters beneath our feet lies the foundation of every agricultural ecosystem — the place where wheat takes root, water infiltrates, and billions of microorganisms build a fragile but vital equilibrium.Yet that balance is increasingly at risk. According to the FAO, 33% of the …